Ready to dive in and get results? Google analyzes pages on the web and selects the top results for keyword or phrase being searched, using its search engine algorithms to determine how to rank the results. Google changed their algorithm times last year. An example of how SEO has changed is, 2 people can be in the same office searching the same keyword and get completely different results. The way their content is written does not match the intent of the person who searched. You have to write your content to match up to the way people are searching for it! Think about your content as an answer to a question for someone who is searching.
After that, I find variants or similar phrases synonyms that will help describe my focus keyword. As you can see from the image above.
Search engine issue 2 : Mobile sites takes 22 seconds to load. Search engine solution 2 : Use image compressing software to compress image file sizes. Now onto the fun part. Search engine issue 3 : Not knowing what works. Figure out what Google likes and do more of it, without letting your content feel forced or spammy.
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Search engine optimization SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO may target different kinds of searches, including image search , video search , academic search ,  news search, and industry-specific vertical search engines. Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.
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By May , mobile search had surpassed desktop search. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page SERP. These visitors can then be converted into customers. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Webmasters and content providers began optimizing websites for search engines in the mids, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL , to the various engines which would send a " spider " to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. A second program, known as an indexer , extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains.
All of this information is then placed into a scheduler for crawling at a later date. Website owners recognized the value of a high ranking and visibility in search engine results,  creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan , the phrase "search engine optimization" probably came into use in Sullivan credits Bruce Clay as one of the first people to popularize the term.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content.
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Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.
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Early search engines, such as Altavista and Infoseek , adjusted their algorithms to prevent webmasters from manipulating rankings. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation.
To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
In , an annual conference, AIRWeb Adversarial Information Retrieval on the Web , was created to bring together practitioners and researchers concerned with search engine optimization and related topics. Companies that employ overly aggressive techniques can get their client websites banned from the search results. In , the Wall Street Journal reported on a company, Traffic Power , which allegedly used high-risk techniques and failed to disclose those risks to its clients.
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Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.
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In , it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies. In , two graduate students at Stanford University , Larry Page and Sergey Brin , developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages.
The number calculated by the algorithm, PageRank , is a function of the quantity and strength of inbound links. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. Page and Brin founded Google in Although PageRank was more difficult to game , webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank.
Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms , involved the creation of thousands of sites for the sole purpose of link spamming. By , search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.
According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. In February , Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources.
Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique. The Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of ' Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words .
With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors. The leading search engines, such as Google , Bing and Yahoo! Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo!